In the WordPress theme world, there are a few options available, and each has its own pros and cons, here we will go through each type and what they are best suited for.
First of there are the free themes you can install from your WordPress site within the themes section of the dashboard. These are completely customisable, from changing the images, adding different colours as well as coming with some features that add more functionality to your site. If you are just starting out on your website, these are the best option to you, as the customisation can all be done through the dashboard, but as they are free, if you are a commercial website, we would suggest avoiding these if at all possible as these don’t make you stand out from the crowd.
Still, on the dashboard, you will come across ‘premium themes’, these are themes that can be customised even further, thus making your site more unique, these can average between £20-£50, you can also find some outside of WordPress, and some of these are more directed to various niche sites, like photography, magazine and so forth. These are a step up from the free themes, and as they are premium you are more likely to stand out from the crowd.
Lastly, there is the bespoke theme that is created by design studios and Web Service companies such as Guildford Web services Ltd, these will be built by your needs, using the various plugins available on WordPress, but one thing that will be omitted is that you will not be able to customise the look at a later date, simply because the theme was built for you and you alone. But as it is a theme, it is very easy for your designer to create something new without losing your old copy in the process which means that your website will be cheaper to maintain in the long run.
As you can see, there are different types of themes whether you are a blogger, a start-up or an established business, all at different prices, just choose whatever you feel that is comfortable and is the most financially viable to you.